Public Relations
1) Search Engine Optimized Press Releases to Your Target Markets- After your current marketing and media mix is evaluated to discover opportunities or problems in your target markets and objectives are agreed upon, Mark Gottlieb Consulting can write search engine optimized press releases for your company and distribute them to all appropriate media based upon upcoming editorial requirements and can pitch stories to key editors.
Press releases can be on a range of topics such as:
a) New Products
b) New Literature
c) New or Revamped Website/New Website Content
d) Client Projects Using Company's Products and Services
e) New Personnel and Promotions
f) For Manufacturers, New Distributors and Dealers
g) Strategic Alliance Announcements
h) Participation in Industry Events
i) Honors, Awards, or Recognitions
2) Targeted Press Release Media List Selection- We research and compile a targeted press release media list for your current and potential target markets. It includes editor, writers, and specialized industry influencers at trade publications, industry specific websites, and more.
3) Targeted Press Release Submissions- We can refine the targeted press release media list we develop for your company further whereby our company determines which key trade media offers specific editorial focuses by issue.
a) We can research and compile a list of upcoming editorial opportunities that would be a good fit for your company.
b) We make specific targeted press release submission recommendations, often with input from you.
c) The agreed upon targeted press releases are submitted in accordance with the needs of the editors by the submission deadline.
d) We can also pitch editors on articles about your company and your upcoming press conferences and speaking opportunities.
e) Inquiries from publicity generally generate a higher qualified, more immediate buying opportunity than general advertising inquiries.
f) Our press releases have been known to generate more leads than hundreds of thousands of dollars spent on advertising and even orders in excess of $1 million.
4) Submission of Press Releases to 100K+ Opt-in-Journalists, Freelance Writers, and Bloggers
a) It includes General Distribution to a comprehensive U.S. national distribution list that contains more than 30,000 journalists and editors at more than 17,500 news outlets who write and report on various subjects.
b) The press release would receive guaranteed Associated Press (AP) Newswire distribution. This includes distribution of your press release to top U.S. newspapers and media outlets — The New York Times,
Los Angeles Times, Chicago Tribune, Philadelphia Inquirer, and Dallas Morning News through the Associated
Press (AP). AP webfeeds are accessible to more than 30,000 journalists at more than 1,300 U.S. newspapers.
c) Your company would receive coverage in the following areas:
1) Top 100 Newspapers
2) Daily Newspapers
3) Weekly Newspapers
4) Newswire and Syndicate Services
5) Syndicated TV / Broadcast
6) Radio Stations
7) Websites and Online Services
8) Freelancers and Other Sources
d) Through a relationship with PR Newswire, the press release would be sent to more than 5,800
web sites, databases and online services. PR Newswire files its releases on Yahoo!, MSN.com,
AOL.com, News Alert, and many others. The press release will also show up on Google News and
Yahoo News.
e) In addition, the press release would receive permanent storage in PR Newswire's private newsroom
for journalists. This searchable newsroom is a valuable research tool to more than 90,000 registered
journalists, writers, and reporters.
f) The press release would also be sent to the best suited wire services for your targeted audiences.
g) The press release would also be distributed to local media.
h) The press release would be posted on a minimum of 75 guaranteed media websites. This results in
valuable links for your website which often has a very favorable impact on your website traffic.
i) The press release would receive Tier 1 distribution from PR Newswire.
j) Once the release is sent out, it will quickly stream to several popular websites. And within a couple of
hours, you will be emailed proof of press release distribution through a wire watch report, providing
you between twenty and forty live links showing your press release on various websites. You’ll be able
to click to see your press release on sites like MarketWatch, PR Newswire, and Yahoo!
The press release will also appear on Google Web, Google News (via Google's spidering of other news
sites), Bing, PR Newswire, as well as on Yahoo! News. The press release will likely also be picked up
by other websites and media, both online and offline (in print).
k) Guaranteed inclusion on Associated Press (AP) Newswire
5) What can you expect to receive from our public relations services? You can anticipate increased business, branding, and marketing synergy. This would be accomplished through increased visibility within your target markets supporting other promotional efforts in social media, online campaigns, direct response mail, telemarketing, and more.
Press releases can be on a range of topics such as:
a) New Products
b) New Literature
c) New or Revamped Website/New Website Content
d) Client Projects Using Company's Products and Services
e) New Personnel and Promotions
f) For Manufacturers, New Distributors and Dealers
g) Strategic Alliance Announcements
h) Participation in Industry Events
i) Honors, Awards, or Recognitions
2) Targeted Press Release Media List Selection- We research and compile a targeted press release media list for your current and potential target markets. It includes editor, writers, and specialized industry influencers at trade publications, industry specific websites, and more.
3) Targeted Press Release Submissions- We can refine the targeted press release media list we develop for your company further whereby our company determines which key trade media offers specific editorial focuses by issue.
a) We can research and compile a list of upcoming editorial opportunities that would be a good fit for your company.
b) We make specific targeted press release submission recommendations, often with input from you.
c) The agreed upon targeted press releases are submitted in accordance with the needs of the editors by the submission deadline.
d) We can also pitch editors on articles about your company and your upcoming press conferences and speaking opportunities.
e) Inquiries from publicity generally generate a higher qualified, more immediate buying opportunity than general advertising inquiries.
f) Our press releases have been known to generate more leads than hundreds of thousands of dollars spent on advertising and even orders in excess of $1 million.
4) Submission of Press Releases to 100K+ Opt-in-Journalists, Freelance Writers, and Bloggers
a) It includes General Distribution to a comprehensive U.S. national distribution list that contains more than 30,000 journalists and editors at more than 17,500 news outlets who write and report on various subjects.
b) The press release would receive guaranteed Associated Press (AP) Newswire distribution. This includes distribution of your press release to top U.S. newspapers and media outlets — The New York Times,
Los Angeles Times, Chicago Tribune, Philadelphia Inquirer, and Dallas Morning News through the Associated
Press (AP). AP webfeeds are accessible to more than 30,000 journalists at more than 1,300 U.S. newspapers.
c) Your company would receive coverage in the following areas:
1) Top 100 Newspapers
2) Daily Newspapers
3) Weekly Newspapers
4) Newswire and Syndicate Services
5) Syndicated TV / Broadcast
6) Radio Stations
7) Websites and Online Services
8) Freelancers and Other Sources
d) Through a relationship with PR Newswire, the press release would be sent to more than 5,800
web sites, databases and online services. PR Newswire files its releases on Yahoo!, MSN.com,
AOL.com, News Alert, and many others. The press release will also show up on Google News and
Yahoo News.
e) In addition, the press release would receive permanent storage in PR Newswire's private newsroom
for journalists. This searchable newsroom is a valuable research tool to more than 90,000 registered
journalists, writers, and reporters.
f) The press release would also be sent to the best suited wire services for your targeted audiences.
g) The press release would also be distributed to local media.
h) The press release would be posted on a minimum of 75 guaranteed media websites. This results in
valuable links for your website which often has a very favorable impact on your website traffic.
i) The press release would receive Tier 1 distribution from PR Newswire.
j) Once the release is sent out, it will quickly stream to several popular websites. And within a couple of
hours, you will be emailed proof of press release distribution through a wire watch report, providing
you between twenty and forty live links showing your press release on various websites. You’ll be able
to click to see your press release on sites like MarketWatch, PR Newswire, and Yahoo!
The press release will also appear on Google Web, Google News (via Google's spidering of other news
sites), Bing, PR Newswire, as well as on Yahoo! News. The press release will likely also be picked up
by other websites and media, both online and offline (in print).
k) Guaranteed inclusion on Associated Press (AP) Newswire
5) What can you expect to receive from our public relations services? You can anticipate increased business, branding, and marketing synergy. This would be accomplished through increased visibility within your target markets supporting other promotional efforts in social media, online campaigns, direct response mail, telemarketing, and more.