Social Media Services
1) Organic and Paid Search
a)SEO- Search engine optimization (organic search) using tools that result in significantly higher critical
keyword search results on Google, Bing, and Yahoo. Implement initiatives to drive traffic to your websites.
b) SEM- Search engine marketing (paid search). Implement initiatives to drive traffic to your websites.
Google Analytics and Google Adwords are key here. In Google Adwords, ads are created and keywords
are chosen, which are words or phrases related to your business.
2) Social Media
a) Facebook- Develop Facebook page. Offer unique content which encourages audience to connect
with your companiy in multiple places. Facebook updates, wall posts, and alerts will be keys here.
Implement initiatives to drive Facebook followers.
b) Twitter- Tweet regularly for your company. Tweet about items likely of interest to target markets.
Implement initiatives to drive Twitter followers.
c) LinkedIn- Develop strong LinkedIn presence. It would encompass company pages and updates to
LinkedIn connections. It could also include participation in relevant LinkedIn groups and development,
ongoing building, running, and monitoring of LinkedIn group for your company. I have my own
LinkedIn group, Social Media for Marketing Innovators and am a moderator for the 3rd largest group on
LinkedIn with approximately 731K members, Social Media Marketing. We could also show the best
ways to generate leads with LinkedIn.
d) Blogging- Develop blog for your company. Write content that would keep the reader engaged.
Implement initiatives to build blog followers and blog shares. Reach out to other bloggers (especially
influencers) reaching similar target markets to drive more followers.
e) Article Submission Sites- Write articles that can be submitted to the most suitable article submission sites.
e) YouTube- Create videos that can be promoted on YouTube.
f) Create a presence on Pinterest, StumbleUpon, Google +, Foursquare, Instagram, Flickr, and Tumblr.
3) Your Website/s-
a) Develop or redesign website and focus on content, design, website flow, and also QA web pages and
links. Content and presentation is king.
b) Keep content fresh, interesting, and up to date and ensure all links work. Content is king!
c) Website Analytics- regular monitoring and analyzing website traffic and usage including number of hits,
length visitors stay on your sites/web pages, pages they visit on your sites, etc. Also analyze items
such as number of indexed pages on your sites on Google and Bing, coding errors that
need to be corrected, etc.
Social media content can be repurposed. For instance, a press release can be repurposed for a blog posting as well as for LinkedIn updates and postings, Twitter tweets, and Facebook postings.
a)SEO- Search engine optimization (organic search) using tools that result in significantly higher critical
keyword search results on Google, Bing, and Yahoo. Implement initiatives to drive traffic to your websites.
b) SEM- Search engine marketing (paid search). Implement initiatives to drive traffic to your websites.
Google Analytics and Google Adwords are key here. In Google Adwords, ads are created and keywords
are chosen, which are words or phrases related to your business.
2) Social Media
a) Facebook- Develop Facebook page. Offer unique content which encourages audience to connect
with your companiy in multiple places. Facebook updates, wall posts, and alerts will be keys here.
Implement initiatives to drive Facebook followers.
b) Twitter- Tweet regularly for your company. Tweet about items likely of interest to target markets.
Implement initiatives to drive Twitter followers.
c) LinkedIn- Develop strong LinkedIn presence. It would encompass company pages and updates to
LinkedIn connections. It could also include participation in relevant LinkedIn groups and development,
ongoing building, running, and monitoring of LinkedIn group for your company. I have my own
LinkedIn group, Social Media for Marketing Innovators and am a moderator for the 3rd largest group on
LinkedIn with approximately 731K members, Social Media Marketing. We could also show the best
ways to generate leads with LinkedIn.
d) Blogging- Develop blog for your company. Write content that would keep the reader engaged.
Implement initiatives to build blog followers and blog shares. Reach out to other bloggers (especially
influencers) reaching similar target markets to drive more followers.
e) Article Submission Sites- Write articles that can be submitted to the most suitable article submission sites.
e) YouTube- Create videos that can be promoted on YouTube.
f) Create a presence on Pinterest, StumbleUpon, Google +, Foursquare, Instagram, Flickr, and Tumblr.
3) Your Website/s-
a) Develop or redesign website and focus on content, design, website flow, and also QA web pages and
links. Content and presentation is king.
b) Keep content fresh, interesting, and up to date and ensure all links work. Content is king!
c) Website Analytics- regular monitoring and analyzing website traffic and usage including number of hits,
length visitors stay on your sites/web pages, pages they visit on your sites, etc. Also analyze items
such as number of indexed pages on your sites on Google and Bing, coding errors that
need to be corrected, etc.
Social media content can be repurposed. For instance, a press release can be repurposed for a blog posting as well as for LinkedIn updates and postings, Twitter tweets, and Facebook postings.