Direct and Digital Marketing Services
1) Marketing Strategy Development- Overall marketing strategies which could be documented on a 1, 3, and 5 year marketing plan for your business. We can also develop and update a detailed marketing, PR, and social media schedule including individual campaigns with milestones to hit on specific dates.
2) Marketing Collateral and Newsletters- Developing marketing collateral including sales letters, promotional packages, newsletters, tradeshow booth invitations and post show followups, blogs, press releases, advertorials, whitepapers, by-liners, and interviews.
3) E-Mailings- Develop and send e-mailings to customers and prospects and any rented or purchased ‘outside’ lists.
4) Snail Mailings- Develop snail mailings that could potentially be sent to customers and prospects of your companies and any rented or purchased ‘outside’ lists.
5) List Selection and Development for Campaigns- This could include internal lists of customers and prospects, lists compiled through research, and rented and purchased lists for e-mailings, snail mailings, telemarketing, etc.
6) Integration of Direct Response Programs- This is crucial.
7) Tracking of Campaigns Across Channels- Implement a process whereby we could track where you are getting the best ROI by list, creative test, etc.
8) New Product Introductions- We can craft and implement a plan for your new product introductions.
9) Dormant Account Reactivation- It costs less to reactivate a former customer than acquire a new one.
10) Profiling- Profiling your customers with special attention given to your best customers. One of our strengths is utilizing this information to find you more customers like your best customers.
11) Competitive Intelligence- Can see how your company compares to key competition and which competitors are picking up market share.
12) Negotiating on Lists and other Products and Services- We could find the best suppliers at the best prices on lists, printing, and any other products and/or services.
13) Advertising- This could encompass advertising online and in key print publications that reach your target markets. We negotiate the best deals on advertising.
14) Special Events and Contests- Design special events and contests, which can be cross promoted through multichannel marketing, PR, social media, on your websites, etc.
15) Marketing Database Management- Set up and manage the ongoing building of a marketing database of customers and prospects for your companies.
16) Lead Generation- Leads could come from direct marketing, PR, social media, your websites, telemarketing, blogging, content aggregation/curation, content syndication, etc. Also, could help in the development of prospect lists from online sources and the renting/purchasing of targeted lists.
17) Online Surveys- Develop, implement, and analyzing results of surveys with customers of your company. Find out how your company is doing in terms of customer satisfaction and meeting other
customer needs. Reach out for new ideas on products of interest. Also survey in potential markets.
18) Product Launches through Multiple Channels- Including direct marketing, PR, social media, etc.
19) Webinars- Develop and implement webinars of interest to your customers and prospects.
20) Market Research- We can research your current target markets including key players and their penetration as well as potential new markets at the local, national, and international level.
21) Niche Marketing- Marketing strategies and tactics often need to be customized for certain niches.
22) Test Marketing- Devise and implement a test marketing plan prior to an actual launch to minimize risk.
23) International Marketing- We can maximize the sales and profit potential for your offerings overseas.
24) Content Aggregation/Curation- Compiling and publishing vetted external web content, including news and video that should interest your customers and prospects. This helps create engagement and offers more lead generation and sales opportunities, often on a daily basis.
25) Content Syndication- A great way to generate leads, often on a CPL basis, based on the qualifiers selected.
2) Marketing Collateral and Newsletters- Developing marketing collateral including sales letters, promotional packages, newsletters, tradeshow booth invitations and post show followups, blogs, press releases, advertorials, whitepapers, by-liners, and interviews.
3) E-Mailings- Develop and send e-mailings to customers and prospects and any rented or purchased ‘outside’ lists.
4) Snail Mailings- Develop snail mailings that could potentially be sent to customers and prospects of your companies and any rented or purchased ‘outside’ lists.
5) List Selection and Development for Campaigns- This could include internal lists of customers and prospects, lists compiled through research, and rented and purchased lists for e-mailings, snail mailings, telemarketing, etc.
6) Integration of Direct Response Programs- This is crucial.
7) Tracking of Campaigns Across Channels- Implement a process whereby we could track where you are getting the best ROI by list, creative test, etc.
8) New Product Introductions- We can craft and implement a plan for your new product introductions.
9) Dormant Account Reactivation- It costs less to reactivate a former customer than acquire a new one.
10) Profiling- Profiling your customers with special attention given to your best customers. One of our strengths is utilizing this information to find you more customers like your best customers.
11) Competitive Intelligence- Can see how your company compares to key competition and which competitors are picking up market share.
12) Negotiating on Lists and other Products and Services- We could find the best suppliers at the best prices on lists, printing, and any other products and/or services.
13) Advertising- This could encompass advertising online and in key print publications that reach your target markets. We negotiate the best deals on advertising.
14) Special Events and Contests- Design special events and contests, which can be cross promoted through multichannel marketing, PR, social media, on your websites, etc.
15) Marketing Database Management- Set up and manage the ongoing building of a marketing database of customers and prospects for your companies.
16) Lead Generation- Leads could come from direct marketing, PR, social media, your websites, telemarketing, blogging, content aggregation/curation, content syndication, etc. Also, could help in the development of prospect lists from online sources and the renting/purchasing of targeted lists.
17) Online Surveys- Develop, implement, and analyzing results of surveys with customers of your company. Find out how your company is doing in terms of customer satisfaction and meeting other
customer needs. Reach out for new ideas on products of interest. Also survey in potential markets.
18) Product Launches through Multiple Channels- Including direct marketing, PR, social media, etc.
19) Webinars- Develop and implement webinars of interest to your customers and prospects.
20) Market Research- We can research your current target markets including key players and their penetration as well as potential new markets at the local, national, and international level.
21) Niche Marketing- Marketing strategies and tactics often need to be customized for certain niches.
22) Test Marketing- Devise and implement a test marketing plan prior to an actual launch to minimize risk.
23) International Marketing- We can maximize the sales and profit potential for your offerings overseas.
24) Content Aggregation/Curation- Compiling and publishing vetted external web content, including news and video that should interest your customers and prospects. This helps create engagement and offers more lead generation and sales opportunities, often on a daily basis.
25) Content Syndication- A great way to generate leads, often on a CPL basis, based on the qualifiers selected.